The FireBrand Agency is committed to protecting the privacy and security of your personal data. This Privacy Notice explains how we collect, use, and look after your personal data when you visit our website, use our services, or contact us. It also sets out your rights and how the law protects you.
Important Information
Our website is not intended for children and we do not knowingly collect data relating to children.
This Privacy Notice supplements other notices and policies and is not intended to override them.
The FireBrand Agency is the controller and responsible for your personal data (referred to as “we”, “us” or “our”).
If you have any questions about this Privacy Notice or wish to exercise your legal rights, please contact us:
Email: contact@thefirebrand.co.uk
You have the right to lodge a complaint with the Information Commissioner’s Office (ICO) at www.ico.org.uk. However, we would appreciate the opportunity to address your concerns first, so please contact us in the first instance.
Your Duty to Inform Us of ChangesPlease keep us informed if your personal data changes during your relationship with us.
Third-Party LinksOur website may include links to third-party websites, plug-ins, and applications. Clicking on those links or enabling connections may allow third parties to collect or share data about you. We are not responsible for their privacy policies. We encourage you to read the privacy notice of every website you visit.
The Data We Collect About You
We may collect, use, store and transfer the following types of personal data:
Identity Data
Contact Data
Technical Data
Usage Data
Profile Data
Marketing and Communications Data
We do not collect any special categories of personal data or information about criminal convictions and offences.
Failure to Provide DataIf you fail to provide data required by law or under the terms of a contract, we may not be able to perform the contract. In such cases, we may have to cancel a service.
How We Collect Your Personal Data
We collect data in the following ways:
Direct interactions: when you complete forms, subscribe to services, contact us, etc.
Automated technologies: through cookies and similar technologies. See our Cookie Policy.
Third parties: such as analytics providers (e.g., Google), advertising networks, and technical services.
Public sources: such as Companies House and the Electoral Register.
How We Use Your Personal Data
We will only use your data when legally permitted. The most common uses include:
Performing a contract with you
Complying with legal obligations
Pursuing our legitimate interests where your rights do not override those interests
Sending marketing communications with your consent
Marketing
You will only receive marketing from us if you have requested information, purchased services from us, or opted in to receive marketing. You can opt out at any time by clicking ‘unsubscribe’ or contacting us.
Change of PurposeWe will only use your data for the purposes we collected it for, unless we reasonably consider that we need to use it for another compatible reason.
Disclosures of Your Personal Data
We may share your personal data with:
Service providers who provide IT and system administration
Professional advisers
HMRC, regulators, and authorities
Third parties to whom we may sell or merge our business
We require all third parties to respect the security of your data and process it lawfully.
International Transfers
Some of our third parties are based outside the UK/EEA. When we transfer data internationally, we ensure it is protected by:
Only transferring to countries deemed to provide an adequate level of protection
Using European Commission-approved contracts
Please contact us for more information on international transfers.
Data Security
We have put in place appropriate security measures to prevent unauthorised access, loss, or misuse. Access to personal data is limited to those who need it. We have procedures to deal with suspected breaches and will notify you and regulators where legally required.
Data Retention
We will retain your data only for as long as necessary to fulfil the purposes we collected it for, including legal and tax requirements. We may anonymise your data for research or statistical purposes.
Your Legal Rights
You have the right to:
Request access to your personal data
Request correction of your personal data
Request erasure of your personal data
Object to processing of your personal data
Request restriction of processing
Request transfer of your personal data
Withdraw consent
You will not have to pay a fee to access your data (unless your request is excessive). We may need to verify your identity. We aim to respond within one month.
Glossary
Controller: Entity responsible for your data
Processor: Entity processing data on behalf of the controller
Personal Data: Any data identifying an individual
Special Categories: Sensitive data such as health or ethnicity
ICO: Information Commissioner’s Office
If you have any concerns or require further information, please get in touch at contact@thefirebrand.co.uk.