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CASE STUDY

BLC PROMOTIONS

Partnership Overview:

BLC Promotions is a leading agency in the energy sector, specialising in generating quality leads for businesses through paid media, landing page design, CRM management, and sales support. They cater to energy companies, including:

  • Solar installation companies reaching homeowners and businesses interested in renewable energy to reduce costs and carbon footprint.
  • Supporting companies that install or replace energy-efficient boilers and heating systems. This can help reduce energy consumption and heating expenses.
  • Partnering with insulation providers to generate leads for cavity wall, loft, and external wall insulation installations, improving home efficiency.
  • Assisting businesses promoting air-source and ground-source heat pumps as eco-friendly alternatives to traditional heating systems.
  • Enabling companies to connect with homeowners eligible for the Energy Company Obligation (ECO4), a UK government initiative designed to improve energy efficiency in low-income households.
  • Helping organisations participating in the Home Energy Scotland Scheme (HES) reach Scottish residents seeking funding and support for energy-saving upgrades.

BLC Promotions focuses on clients generating over £500,000 annually, ensuring they have the operational infrastructure and capacity to manage a steady influx of leads effectively. Their proven expertise allows these businesses to scale their services and capitalise on government incentives and market demand for energy efficiency and renewable energy services.

 

Our Role

BLC needed a tailored solution to meet the diverse needs of their clients across multiple energy verticals while ensuring precise lead targeting, verification, and tracking. These industries often require bespoke marketing approaches due to varying regional regulations, customer eligibility criteria, and technical service specifications.

The FireBrand Agency collaborated with BLC Promotions to deliver their new service combination.

  • Developed targeted ads for niche audiences, precise messaging tailored to specific services like heat pumps or solar panels.
  • Built and managed accounts to increase visibility and trust for clients within the energy sector.
  • Designed high-performing, service-specific pages optimised for conversion.
  • Created real-time dashboards for tracking performance across multiple energy service categories.
  • Designed email and text workflows to nurture leads and guide them through the decision-making process, catering to specific customer needs.
  • Integrated conditional logic into lead forms to ensure only qualified leads, such as those meeting ECO4 criteria, were passed to clients.
  • Collaborated with BLC to create authentic user-generated content. This approach boosted credibility and engagement.

 

The Results

BLC Promotions strengthened their position as the number one lead generation agency for energy companies. By addressing the unique challenges of solar, boiler, insulation, and government scheme providers, BLC helped their clients achieve consistent lead flow and increased efficiency in handling customer inquiries and conversions.