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CASE STUDY

RAINBOW ROGUES

The FireBrand Agency partnered with Rainbow Rogues, an inclusive community charity providing safe, supportive spaces for families and children. Through our collaboration, we helped strengthen Rainbow Rogues’ marketing presence. We provided a full suite of digital marketing services, from website creation to lead generation, helping Rainbow Rogues establish a strong foundation for future growth, volunteer recruitment, and community engagement.

Objective

  • Design and build a welcoming, accessible website to reflect Rainbow Rogues’ mission.

  • Support volunteer recruitment through recruitment platform management and digital outreach.

  • Drive organic brand awareness and grow social engagement.

  • Improve SEO visibility to connect with families and supporters searching for safe spaces & counselling support.

  • Support their creative media output and strategy for organic and paid social.

 

Our Approach

Working closely with the Rainbow Rogues team, The FireBrand Agency:

  • We created a new, mobile-optimised website that reflected Rainbow Rogues’ inclusive values, with easy navigation, clear calls-to-action, and a focus on volunteer sign-ups and event promotion. With a working form submission system that immediately increased lead quantities.

  • We supported the creation of digital job adverts to attract and onboard new volunteers.

  • We conducted keyword research, optimised on-page content, and improved technical SEO to drive organic traffic and visibility.

  • We supported the internal team design and posting strategies to boost community engagement, featuring events, family stories, and volunteer opportunities.

  • We launched targeted ads to promote safe spaces & counselling services, to make sure people knew who they were.

  • We advised on messaging tone, visual consistency, and storytelling techniques to ensure all communications felt authentic, inclusive, and engaging.

Our collaborative approach with the internal team ensured that Rainbow Rogues’ digital presence remained authentic, vibrant, and accessible.

By partnering with Rainbow Rogues, The FireBrand Agency has helped amplify the voice of an important grassroots organisation, building a stronger digital presence and connecting more families with the support they need. We are proud to support organisations making a meaningful difference in local communities.