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CASE STUDY

AKTA PHOTOGRAPHY

About Akta Photography

Akta Photography are London-based photography studios that offers a range of professional services, including headshots, song reels, voice reels, duologue reels, and monologue reels. As a career development company, Akta is committed to fostering a fairer and more inclusive acting industry. Their Pay What You Can initiatives are designed to break down financial barriers, enabling talented performers from low-income backgrounds to access high-quality services essential for their career growth.

 

The Challenge

Akta Photography sought to achieve a low cost-per-lead for their diverse service offerings while maintaining their focus on affordability and accessibility. They also needed support in optimising their digital presence to increase direct service purchases on their website, particularly during high-demand periods like Black Friday.

 

Our Role

The FireBrand Agency partnered with Akta Photography to implement marketing campaigns that would achieve measurable results. Key initiatives included:

  • Worked closely with Akta’s design team to produce compelling image and video content, including brand videos and actor showreels, to attract and engage target audiences.
  • Designed custom Typeforms and Facebook lead forms to streamline lead generation and ensure a smooth user experience.
  • Built and optimised paid media campaigns targeting specific demographics, achieving CPLs below £10 for services like headshots and reels.
  • Covered website improvements, SEO expansion, and search engine marketing to boost organic visibility and traffic.
  • Implemented solutions to protect lead forms and online campaigns from spam submissions, ensuring data quality and campaign efficiency.
  • Developed comprehensive lead tracking and reporting systems to monitor campaign performance and refine strategies in real time.
  • Designed and executed return-on-ad-spend campaigns, particularly for Black Friday promotions, achieving a consistent ROI through direct service purchases on their website.

The Results

Our partnership with Akta Photography yielded exceptional results:

  • Achieved a CPL below £10 across a number of service categories.
  • Black Friday campaigns drove service purchases, contributing to a reliable revenue stream.
  • Enhanced creative collateral and targeted campaigns positioned Akta as a trusted partner for actors and performers.
  • Supported Akta in their mission to make career development services more accessible, empowering performers from diverse financial backgrounds.

Through our partnership with Akta Photography, we have successfully supported their mission of fostering inclusivity and accessibility in the acting industry by achieving exceptional marketing results. By producing high-quality creative collateral, building tailored lead forms, and designing targeted paid media campaigns, we consistently delivered low cost-per-leads for a range of services. Additionally, we implemented a clear strategy for website optimisation, SEO expansion, and lead reporting, ensuring a reliable customer journey and enhanced online visibility.