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PARTNERSHIP

D2N2

The FireBrand Agency partnered with D2N2 Local Enterprise Partnership, the strategic body promoting economic growth across Derby, Derbyshire, Nottingham, and Nottinghamshire. Through this collaboration, we provided comprehensive marketing support for key campaigns, helping to raise awareness, drive engagement, and strengthen the region’s digital footprint.

 

Objective

  • Delivered marketing workshops and strategy sessions to support council and partner initiatives.
  • Managed and grew organic social media presence across Nottingham, Derby, Nottinghamshire, and Derbyshire.
  • Created engaging, on-brand graphic design materials for use across campaigns.
  • Optimised SEO performance and website usability for key pushes.
  • Introduced secondary media platforms, such as Spotify & Microsoft advertising, to extend campaign reach.

 

Approach

Working closely with D2N2 and its partners, The FireBrand Agency:

  • Designed and delivered a series of workshops covering digital marketing best practices, social media management, content strategy, and SEO fundamentals.
  • Hosted strategic planning sessions with council teams to align marketing activity with wider project goals.
  • Provided ongoing organic social media management to maintain consistent visibility and engagement across platforms.
  • Developed creative assets, including social graphics, promotional materials, and digital templates.
  • Conducted SEO audits and implemented on-site optimisation to improve search rankings and user experience.
  • Supported multimedia outreach by leveraging Spotify ads to diversify media exposure.

Our integrated, flexible approach allowed us to tailor support based on the specific needs of the council team.

 

Results

  • Extensive campaigns launched across Nottingham, Derby, Nottinghamshire, and Derbyshire.
  • Organic social growth of up to 35% across key council-managed platforms.
  • Improved SEO performance, with several projects seeing higher rankings for priority search terms.
  • Broadened media reach, with Spotify campaigns increasing overall brand awareness among younger audiences.

Through our partnership with D2N2, The FireBrand Agency has played a vital role in elevating the marketing capabilities of councils across the East Midlands. By blending hands-on support with strategic direction, we have helped these councils grow their digital presence, connect with diverse audiences, and achieve greater impact.