Background

Fortis Doors is a UK-based company that specializes in providing high-quality, stylish, and secure doors for residential and commercial properties. The company approached us to help increase its leads through Google Ads and lead generation strategy.

Challenges

When Firebrand Agency started working with Fortis Doors, the company was already running Google Ads campaigns, but they were not generating the expected results. The click-through rate (CTR) was low, and the cost per click (CPC) was high. Moreover, the landing pages were not optimized, and the customer journey was not well defined. Therefore, Firebrand Agency had to come up with a new strategy to improve the results.

Solution

Firebrand Agency’s team conducted a comprehensive audit of Fortis Doors’ Google Ads account and identified the areas that needed improvement. They restructured the Google Ads campaign, supported the improvement of landing pages, and defined the customer journey to make it more effective. Additionally, Firebrand Agency implemented paid media management, location-based campaigns, and London-specific targeting to reach the right audience.

Results

Within the first four weeks of launching the new campaign, Firebrand Agency increased Fortis Doors’ leads by 50%. The CTR increased, and the CPC decreased. Furthermore, Firebrand Agency’s team provided Fortis Doors with valuable advice on website tweaks to push enquiry levels up. The company was pleased with Firebrand Agency’s service and the clear, detailed analysis of all elements of the campaign.

Client Testimonial: “Working with Tom on our PPC advertising has been great. He has boosted our click-through rate and given us some really useful advice on website tweaks to push enquiry levels up. He has really helped us understand what areas to focus on and given clear, detailed analysis on all elements of our campaigns. Highly recommended and good value service from the Firebrand agency.”

Conclusion

Firebrand Agency’s successful collaboration with Fortis Doors demonstrates the importance of a well-defined Google Ads campaign and lead generation strategy. By restructuring the campaign, optimizing the landing pages, and implementing location-based campaigns and specific targeting, Firebrand Agency was able to deliver significant results in just four weeks. The company’s team worked closely with Fortis Doors to provide valuable insights and advice to help the company achieve its goals.