Overview

Car Nation Finance is a UK-based finance company that specializes in offering car finance solutions to people with bad credit. They approached us with the aim of increasing their online visibility, driving traffic to their website, and generating leads for their services. However, they were facing numerous policy violations and verifications issues, which virtually stopped them from running any form of ads.

Solution

Our team began by building brand new campaigns for Car Nation Finance on both Google and Facebook. We set up conversion tracking to measure the performance of our campaigns accurately. However, due to the previous issues with policy violations and verifications, we had to get in touch directly with Facebook and Google Ads support teams to lift the restrictions. We worked with both teams to understand the underlying issues and rectify them.

Once the restrictions were lifted, we ran light ads and perfected them to ensure no further issues arose. We used highly targeted keywords and demographic targeting to attract highly relevant traffic to the website. Our ad campaigns focused on the benefits of using Car Nation Finance to obtain car financing solutions, even with bad credit.

Results

Our digital marketing strategy helped Car Nation Finance achieve significant results. We were able to triple their overall leads with the same budget, despite the previous policy violations and verifications issues. Our highly targeted campaigns led to an increase in traffic to the website, resulting in more leads and conversions.

The collaboration with Facebook and Google Ads support teams helped to lift the restrictions, allowing our ads to run smoothly. Our team continued to optimize the campaigns to ensure the best possible results were achieved while avoiding any further policy violations.

Overall, our strategy helped Car Nation Finance achieve a significant increase in leads and conversions. We were able to achieve these results by building new campaigns, setting up conversion tracking, working closely with Facebook and Google Ads support teams, and optimizing the campaigns to ensure no further policy violations occurred.